As a dentist, you need to ensure that you get plenty of new customers for your business because you cannot rely solely upon your existing patients. Web marketing for dentists is proving to be extremely effective and you will definitely benefit from adopting it as well. Not only can you get through to your target market easily this way but you can also save a lot of money if you invest time and money in online dental marketing. It is understood that most dentists have websites these days or else they miss out on many opportunities to do business. However, web marketing for dentists has progressed far beyond just having a website. The following tips for online dental marketing will be very useful for you:
- Use social media to engage with your customers: There are many social media platforms you could use because each one has its unique advantages. Facebook is probably the best known and it helps you share updates about your clinic as well as details of ongoing promotional activities. YouTube is a great medium for displaying videos about various procedures as well as patient testimonials. Twitter can be used to post updates. Pinterest is another great social media website. You can post wonderful pictures of what patients can expect to look like if they opt for a certain procedure.
- Create a smart phone website: You’ll need a separate website that is designed for small screens because lots of people use their smart phones to access the internet these days. The number of smart phone users is increasing at a very rapid pace because these phones are very convenient to use and are the latest status symbol.
- Use a blog to attract more people to your website: People are always eager to find out about the latest dental procedures. There are many topics that are of interest to patients; these topics include painless dentistry, oral health, teeth whitening and cosmetic dentistry procedures. If your blog is updated frequently with useful articles then you will have lots of people visiting your site. This will not just increase your search engine rankings but it will also improve your standing as an expert in this field.
There are many things that have to be done as part of web marketing for dentists. It makes a lot of sense to hire a professional dental marketing expert to do this work on your behalf so that you can focus on looking after your patients.
All dentists are aware of the fact that referrals from patients are one of their best sources of new business. People are very particular about where they get their medical attention from and they will ask around a lot before they settle on any particular provider. If you are a dentist then one way you can get people to recommend your business is by providing exceptional service. Even so, this might sometimes not be sufficient and you need to do some marketing. You need to offer your patients an incentive to put in a good word about your clinic. If you sign up for an online referral program for dentists offered by dental marketing experts then you can easily build your practice.
A patient referral program generally offers discounts on services or value added services at the clinic. Many dentists also offer their patients a choice of vouchers from local restaurants, beauty salons, gift stores or other businesses. At the same time, they need to inform patients about this program so that they can take advantage of it to the satisfaction of all parties concerned. Therefore, dentists need to market their reward program effectively. The problem is that most dentists do not have sufficient knowledge about how to run and promote a patient referral program. Even if dentists know how to manage this program they rarely have the time to do it.
The simplest thing for a dentist to do is hire a dental marketing company to manage an online patient referral program. The marketing experts will devise an entire program that includes deciding on the gift to be offered, building a mailing list, choosing various online advertising media and doing the work necessary for promoting the program. It is one think to make an offer to patients but an entirely different thing to keep the referral program alive for a long time. Thankfully, an expert will take care of the program and will ensure that existing patients are motivated to bring in others. Managing it online helps simplify all the tasks.
You also need to make sure that your website provides complete information about your referral program. Further, you need to ensure that the company from which you buy the online patient referral program for dentists is an experienced one. Your clinic should also have posters and pamphlets with details about it so that patients can encounter them when they come to get their teeth treated.
Dental marketing is increasingly making use of the internet because this is where most customers can be found. However, dentists are realizing that it is no longer sufficient to just have a website; the website should have what it takes to attract and retain the attention of customers. This has resulted in dentists realizing the importance of videos to attract more patients.
Videos are used in many websites, but they are especially useful where detailed procedures have to be explained. In fact, videos are now a very important part of online dental marketing because they are extremely effective at bringing in enquiries from new patients. They are effective because of a couple of reasons:
- Attractively produced videos are more effective at retaining visitors than ordinary text and images. People would rather click on a video and see something than take the trouble of reading text. This is especially correct in the instance of the dentist explaining various procedures and showing before and after images.
- People prefer watching videos to reading text because this enables them to get the information they seek very quickly and effortlessly.
- Video is especially effective in the case of patient testimonials. People who are looking for a new dentist will definitely want to find out about other people’s experiences first. Getting information from an actual patient helps them make up their mind easily. Dentists who focus on getting excellent testimonials from patients are generally able to get a lot more business.
- If the content is very useful and interesting then people are very likely to forward a link to it to their friends. This helps boost the search engine results page rankings, ensuring that even more people are likely to visit the website.
A dental website which doesn’t yet use video should immediately get working on this because it on losing out on many opportunities to get new patients or promote new procedures because of this oversight. The videos it ought to feature should showcase all the facilities at the clinic and the services it offers in addition to patient testimonials. It is also a good idea to include interviews with important members of the staff. Interestingly, well-produced videos are not very expensive to produce. They should therefore be an important part of a dental clinic’s marketing plan. The importance of videos to attract more patients is so great that these videos should be professionally produced or else they will not have the desired effect.