Dental SEO 101

What is Dental SEO in 500 words or less?

Dental SEO or Dentist SEO is mainly referred to SEO for dentists and dental practices.  In other words, Dental SEO is referred to the techniques that are used as part of SEO process customized for dentistry. SEO stands for search engine optimization and it is a series of techniques, processes and routines that is used to rank your website higher in the search results from Google, Bing, Yahoo and other search engines when people search for terms that may be of your business interest.

Considering dental website marketing as an important part of dental marketing strategies as a whole, dentist SEO is how you benefit from having a dental website. Without search engine optimization, dental websites are just showcases that nobody visits. What is the use of having a website that you can’t benefit from for driving more patients to your dental office? Right dental search engine optimization is how at times your competitors get 5, 10 or more new patients each month from their dental websites and hence it may be the answer to your prayers for more patients.

Search Engine Optimization in its core can be considered as a popularity contest. In other words, similar to real life, search engines tend to rank the websites with more, better and more relevant votes higher. In real life if you want to establish yourself as an authority in an area, let’s say “orthodontist in Chicago” for the sake of example, the more votes you get from fellow specialists the better. The more dentists endorse you and the more authoritative they are; you get more business. Similar rules apply for SEO in general and more specifically for Dental SEO. The more votes your dental website gets from other websites and the more authoritative those referrers are the better your website gets ranked.

Dental SEO needs years of experience to be performed properly, but to over-simplify it; the content of dental websites and their backlinks are the two major elements that affect their rankings. Backlinks of a dentist website are the referrals that site gets from other websites. When another website links to your dental website, it is a backlink. Both content and backlinks are important in your website’s ranking. The fresher more relevant search engine optimized contents, the better ranking. The more number of backlinks, the more relevant referrers’ websites and the better backlinking structure, the better ranking.

This article was just an introduction but you can read other articles from our dental blog to learn more about Dental SEO. At DDS Strategy, Dental SEO is one of our popular services. We would love to help you improve your dental website’s ranking and get more patients. Call or email us today for more information.

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