Dental Marketing Online is a very important element for the success of dental professionals today. Providing good quality dental treatment will lead to returning patients. However, it’s even more important to implement effective campaigns for dental marketing online not just to attract patients, but for the overall success of the clinic.
Due to the widespread use of social media networks and the internet in general, online dental marketing now plays a major role in the marketing campaigns for successful practices. The information in the following paragraph will highlight the major types of online dental marketing:
1. Dental SEO or Search Engine Optimization:
SEO for dentists includes techniques that will increase a website’s position in the search engine results which comes from the top search engines such as Google, Bing and Yahoo. Google drives most of the traffic but the others shouldn’t be ignored either. For dental SEO to be successful, one must have experience in the dentistry industry as well as knowledge of innovative technology.
2. Dental Marketing Online on YouTube:
Using videos for dental marketing online can be extremely effective. The videos on YouTube can be used as a powerful marketing tool when it comes to attracting new patients, especially if there are clips with testimonials from satisfied clients recommending the dental practice as well as others showcasing the clinic itself.
3. PPC or Pay-Per-Click Advertising of Dental Website:
Whenever users search for a particular keyword, they will get two different search results. The sponsored results, often appears on the top and top right section on the page and the organic results, comes after the sponsored results. The dental PPC campaigns are designed to make the dentist website visible on the sponsored search results from Google, Yahoo and others in order to attract more clients.
It’s worth mentioning that PPC dental marketing can also be done on FaceBook. To achieve success, the marketing will target Facebook users in a certain demographic. Dentists can make use of this feature when advertising their practice in local areas as well as to target certain customers.
4. Dental Marketing Online on Twitter:
Increasingly more dental practices are using Twitter to communicate with patients and keep them updated with the latest news about their services and practice. Check another comprehensive published blog post on the success factors of Facebook Dental Marketing and Twitter Dental Marketing.
5. Dental Marketing Online on Facebook:
This type of dental marketing online is different from the PPC Advertising method mentioned above. Dentists are able to capitalize on Facebook’s functionality and create a professional page for their dental practice. This page can then be updated regularly with new information and a fan page can be created for satisfied patients. This will help to attract prospective patients and encourage existing ones to return. Check Facebook for Dentists for more information.
6. Yelp Dental Marketing:
The ultimate goal of dental Yelp marketing is to attract more clients by leveraging the positive reviews and any other information that is available on the Yelp page. With the help of Yelp marketing efforts, dentists will get reports in regards to page visits as well as the opportunity to set-up a slideshow or video profile. Besides that, when prospective patients search for a particular dental practice on Yelp, the results will highlight special offers and deals. Check more information about Yelp for Dentists as part of your Dental Online Reputation Management strategy.
If you want to improve your practice and attract more clients, you should take advantage of these mediums for dental marketing online. Keep in mind that these campaigns will be different for specialists and general dentists.
At DDS Strategy, dental marketing online is an inseparable part of our marketing campaigns for dentists tailor-made for success of a dental practice. Contact us today for more information about our dental marketing services.